Postcard Printing for Marketing: How Does It Work?
The basic principle of postcard printing is that the front is printed on a separate sheet. The back is printed using letterpress or photomechanical transfer of a drawing. It is delivered with the back face up. Postcards are typically used as promotional gifts for business events and can be customized to feature two different designs. The printing process is relatively straightforward, and the finished postcard will be a great addition to any business. The following steps explain how postcard printing works.
Size: A 4×6 postcard’s finished size is 4 1/4″ by 5 6/10″. It is the same size as a sheet of office paper folded in half. A 6×11 postcard has twice the size of a standard 4×6 postcard and is perfect for maximizing impact. The jumbo postcard’s wide format is ideal for special business cards or menus. Depending on the size, a postcard with a jumbo format may be the best choice for your business.
Technology: Changing technology has changed the way postcards are created. Today, almost every form of traditional printing has been changed by digital technology. Most of the mediums we use today are not what they were just a decade ago. Traditional postcard printing methods have been replaced by processes such as halftone screen printing. Today, postcards are based almost entirely on photography. DFW Printing offers affordable postcard printing solutions. This company is a reliable source of postcard printing services and offers a variety of innovative postcard printing solutions.
Choose the right paper for your postcards. Glossy postcards look beautiful. Matte postcards are better for writing on, and uncoated postcards have a slightly textured finish. Choose postcard printing that matches the style of your stationery, letterheads, and envelopes. Make sure to include relevant contact information and website URL on the back of each postcard. You should also double-check the printing before you send them out.
Use color to highlight important elements. Color is particularly important when it comes to postcard printing. You can use it in the logo, images, text, and background elements. Choosing a color scheme should be consistent with the rest of your business’s design. Remember, a postcard is only as effective as its design. It should not be too busy, and it should match the tone of the market. Luxury goods buyers, for example, will prefer a conservative approach to something more exciting.
The art of postcard printing evolved over the centuries. There are different techniques in creating postcards, including the photochrome process. These new techniques radically changed the printing industry and fueled the desire for printed items. The Golden Age of Postcards resulted in the creation of millions of undistinguished images. Despite the numerous advances in the postcard printing process, the enduring beauty of these cards helped make them one of the most popular forms of advertising in the world.
While the science of color-printing from color photographs hasn’t yet been fully developed, it can help you understand the evolution of postcard printing and its evolution over the years. During the nineteenth century, postcard publishers in Europe used different terms and methods to describe the same printmaking process. The differences in terminology are due to the fact that different countries used different terminology, and the same process may be referred to differently in the US and Europe. So, the process of postcard printing evolved from an attempt to make a colorful image more realistic than the original.
USPS allows different postage rates for various sizes of postcards. Postcards sized four x six inches can qualify for the First Class Postcard Postage Rate, while those sized five x seven to six x eleven can be mailed at a letter rate. If you need larger postcards, however, you should consider using jumbo envelopes. These are the most popular sizes, and require more postage than letter-size postcards.
Historically, postcards have been created using color woodblocks. This method is used today for illustrated postcards. In Japan, color woodblocks were developed and introduced by Kodak. Photo paper with postcard backs becomes popular. In the United States, the first offset lithography press is constructed, but this method was only used extensively after 1951. In the same year, the Parallax Stereogram is invented. Several decades later, the first offset lithography press is developed. Then, screen printing begins to gain popularity, though this method is not used widely in commercial printing until the mid-to-late 1930s.